Branding

Meli Organic

Client Meli Organic skin care company
Year 2019
Role Ideation, Branding, Packaging Design
INTRO

Meli Organic uses organic honey and natural ingredients for all skin products.

Meli Organic is an imaginary organic skin care brand that's well known for its soothing remedies for acne, oily, and dry skin. Meli's products are all mildly formulated with natural ingredients and no harmful chemicals. Most of the Meli customers are in their early 20s to late 30s.

TAKEAWAY

A great design comes from a great story.

At first, it was difficult to imagine a product that does not exist and brand something from out of nowhere. But as soon as I started to lay out my personal stories, bring new insights from the research, and become a part of it as I progressed, I was able to successfully create branding that speaks for the company.